About Us

Dedicated professionals committed to your financial success.

At Baadal, we believe accounting should be clear, proactive and built around your business needs. By combining modern cloud technology with practical, real-world advice, we help you stay in control of your finances and focus on growing your business.

Founded in Wellingborough, Northamptonshire, we have built our reputation on providing personal, partner-led service to businesses across England. Our team of qualified accountants and tax advisers specialise in hospitality, property and manufacturing — bringing sector-specific expertise to every client relationship.

Our Mission

To empower businesses with clear, proactive financial guidance — combining modern cloud technology with practical advice to help our clients grow with confidence.

Our Vision

To be the trusted financial partner for growing businesses across England — known for our expertise, transparency and the real difference we make to our clients' success.

25+ Years Experience
500+ Clients Served
98% Client Retention
5 Specialist Sectors

Meet the Team

The experienced professionals behind your financial success.

Ashraf

James Richardson

Managing Director

James founded the firm in 1998 and has over 30 years of experience in corporate accounting and tax advisory.

Sarah Mitchell

Senior Tax Advisor

Sarah specializes in personal and corporate tax planning with 15 years of experience in UK tax law.

David Chen

Audit Manager

David leads our audit team with expertise in statutory audits, due diligence, and regulatory compliance.

Emma Thompson

Payroll Specialist

Emma manages payroll services for over 200 clients, ensuring accuracy and timely processing every month.

Michael Okafor

Business Advisory Lead

Michael helps startups and SMEs with business planning, funding strategies, and financial forecasting.

Priya Sharma

Cloud Accounting Specialist

Priya specializes in Xero and QuickBooks implementations, helping businesses transition to digital accounting.

Ready to Take Control of Your Finances?

Book a free consultation with our expert accountants and discover how we can help your business thrive.

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